Video Research Ltd.

PRESIDENT Takehiko Kimura FOUNDED 20 September, 1962
TURNOVER(YEN) 20,150 million(FY 2005)
ADDRESS 6-17, Sanbancho,
Chiyoda-ku, Tokyo
PAID-UP CAPITAL (YEN) 220.5million
TELEPHONE +81-3-5860-1746 INTERVIEWERS 1,800
FAX +81-3-3556-8754 CONTACT Hidetaka Iwabe

Affiliate Company Video Research Comhouse Ltd.(Tokyo)AVideo Research USA, Inc.(New York)AVideo Research Interactive Inc.(Tokyo)AVideo Research International(Thailand)Ltd.(Bangkok)


For more than 40 years, Video Research has been providing indispensable information such as syndicated media-and-market-research data to the industry. Aside from our heart of activities of TV/radio ratings research, we are offering a number of services which range from media-related & promotional marketing research to custom research design & execution with nationwide branch offices and research facilities.

<TV Audience Measurement>
Video Researchfs most authoritative service is TV audience ratings research, based on a sample of 6,600 households equipped with set meters for household TV ratings in 27 markets. In 3 areas out of the 27 markets, which include Tokyo, Osaka and Nagoya, VR reports both household and individual ratings using VR PeopleMeter.

<ACR (Audience & Consumer Report)/TGI Japan>
ACR is Japan's largest syndicated, single-source survey with about 12,000 samples in 7 major cities across Japan since 1970.

<Video Research Panel>
Video Research organizes "Video Research Panels" comprised of a network of over 200,000 respondents to survey across the country that clients are able to query. Video Research recruits the target respondents to meet the requirements of the clients' marketing theme.

Fields of Operationispecializing in this service=Aoffering this service=j

Consumer Marketing Research Media ResearchiPublicationsj
Product Evaluation Social Opinion
Product Concept Test Corporate Image/Corporate Identity
Test Marketing/Market Model Customer Satisfaction
Pricing Research Business-to-Business Research
Packaging/Naming Research Industrial Research
Pre-test/Post-test Distribution Research
Advertising Effectiveness Trade Area
-Media ResearchiTV, Radio, etc.j